The Memphis Braces Blog


Braces Off! A Behind-the-Scenes Look at Our Taylor Swift Parody

By: Dr. Kyle Fagala, DDS, MDS

Dr. Kyle Fagala | Memphis Braces

If you follow us on any of our social pages (Facebook, Twitter, Google+ or YouTube), you probably know that on Thanksgiving we released our very own music video, a tongue-in-cheek take on Taylor Swift's increasingly popular mega-hit "Shake It Off" titled "Braces Off."

The parody was a labor of love with involvement from the Harding Academy cheerleaders, the Memphis Breakers, and several friends, patients, and all-around cool Memphians.

Before I give you the low-down on all the work that went into this project, you should totally go watch the video. And if you've already seen it, but feel like watching it again...well, that's OK too! I'll meet you back here in a few minutes....

Inspiration for Braces Off

Clearly, Taylor Swift was the inspiration for our video. Her song "Shake It Off" is super catchy, refreshingly positive, and arguably the hit song of the year. I was driving to work one day and the idea for "Braces Off" popped into my head. I then proceeded to spend 2 weeks trying to talk myself out of doing the song... Once I decided the music video would be worth the effort, I hunkered down and wrote the lyrics. Writing the rap was the hardest part, mostly because I don't rap and didn't want to sound like a doofus. I'm not entirely sure I was successful at the doofus part... ;)

Taylor Swift and Jimmy Fallon with Braces


Recording the Song

Luckily, I have a background in music. I have played drums in bands since I was 14 and have been fortunate enough to work with several talented people in the Memphis music community. My friend and fellow band member Candice Goff agreed to sing the vocal part, while our mutual friend Curtis Epperson recorded the vocals for us in his home studio. You can see us pretending to be real-deal recording artists in the photos below. ;)

Curtis Epperson | Recording Engineer on Braces Off

Dr. Kyle Fagala | Laying down a rap for Braces Off

Candice Goff | Lead Vocalist on Braces Off


Filming the Video

The video was definitely the hardest part. It took a LOT of coordination and effort from dozens of patients, parents, and friends. The first step was getting our friend Russ Turman to agree to film and edit everything. Russ makes videos at Highland Church of Christ where we attend, but had never done a music video before. He is super-talented though, so we knew he would be able to pull it off. Russ is a huge Memphis Tigers fan, and so it's no coincidence that he's wearing a Tigers shirt in these photos.

Russ Turman filming Alondra and the Ballerinas | Braces Off Video

Russ Turman filming Alondra getting her Braces On | Braces Off Video

For the role of "Taylor" we immediately wanted our patient Alondra to do it. After finishing Invisalign treatment, Alondra moved to Atlanta to pursue a career in radio and TV. We were extremely lucky to have her come back to Memphis on a Saturday to film! Oh, and in case you were wondering, Alondra's "jacked up" teeth can be purchased on Amazon (Thank you Austin Powers!). I also added braces to her clear retainer for the parts of the video where she had braces, but the braces wouldn't stay glued. So, I was forced to use super glue. For someone who makes a living gluing things to teeth, this was super embarrassing, but the show had to go on! ;)

Alondra getting a make-believe panoramic X-Ray | Braces Off Video

Alondra and the Harding Academy Cheerleaders | Braces Off Video

We also had the pleasure of working with twins Hannah and Olivia Feruglio, who appear in the 2nd verse. In addition to featuring several of our real life patients, we got most of our "sick team" in on the fun (unfortunately, Tricia was out of town that weekend). Oh, and my kids Charlie and Libby were definitely the cutest members of our crew! Poor Libby got edited out of the video because she just stood there and stared off into the distance. ...keep working on those dance moves, Libby!

4/5 of the Staff at Saddle Creek Orthodontics | Braces Off Video

Charlie and Libby Fagala plus Alex Essary on Lead Guitar | Braces Off Video

In addition to the Memphis Breakers and Harding Academy cheerleaders, we also had the distinct pleasure of working with Sara Cooper and her friends with the Millington School of Dance. They choreographed all the dance moves themselves!

Alondra with the Millington School of Dance | Braces Off Video

Dr. Fagala, Anna, and the Millington School of Dance | Braces Off Video


The Response

The response to "Braces Off" has been overwhelming! It has reached over 100,000 people on Facebook and received 6,000 views on YouTube during the first week. Heading into its third week, we are closing in on 11,000 views. Thanks also to the good people at WMC Action News 5 and WREG Channel 3 News for featuring us on the local news twice!

It will probably be a little while before we do another video, BUT, we hope that it brought some joy to your day. I also hope that "Braces Off" helped prove that braces really can be a lot of fun!! Leave your comments below and please contact us if you are interested in a free braces consultation.

Love Your Smile,

Dr. Kyle Fagala | memphis braces | Saddle Creek Orthodontics
Kyle Fagala, DDS, MDS

Posted by Kyle Fagala at 2:00 PM
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Comments

12/11/2014 at 07:57 PM by virginia

This was so interesting ! I really enjoyed watchingthe whole thing. Proud of you Dr. Fagala.


12/11/2014 at 09:44 PM by

Great job. The behind the scenes was very interesting.


12/21/2014 at 11:38 PM by Rebecca

Glad to see that Libby WAS in on the action. The behind the scenes shot of her is sure cute!


1/23/2015 at 06:41 AM by Leon Klempner

Kyle, As a fellow orthodontist, I can appreciate trying to not look "doofy" while having some fun. On the contrary, you brought our profession some much needed "coolness". Way to go! Leon


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